Posts Tagged ‘Site Hosting’

11.12
09

Newbie Guide to Website Hosting

by admin ·

If you’re just getting started in Internet Marketing or any Web-related activity, you probably have lots of questions about Website hosting. There are many options available and monthly fees range from a few dollars to a hundred dollars or more. And you definitely don’t want to make a choice and then realize shortly after that you should have gone with something different – moving sites can be a pain. So how does a newbie figure out what’s right for their needs? Read on…Shared Hosting

The first type of hosting you’ll find is shared hosting. Shared hosting means that you are given a block of hard drive space on a server that houses other accounts as well. You are sharing the server’s resources with dozens or even hundreds of other customers. And if the shared hosting account allows you to host multiple Websites, this means that there can be thousands of Websites living on this one server.

Let’s look at the good things about shared hosting. It is the most inexpensive type of hosting, which is a major plus for those just starting out. It usually includes a control panel (most often cpanel or plesk) which makes it easier to configure things on your hosting account. You often get an assortment of script installers (Fantastico is one of the more popular ways of providing this) which allow you to add a blog, a shopping cart, a guestbook and other options to your Website.

On the negative side, using shared hosting means that your Website is, to some extent, at the mercy of other sites on the same server. If another site is running a script that uses a lot of the server’s memory or processing power, it can slow down or even interrupt access to the other sites on the box. A good hosting provider will usually catch this problem and resolve it with the owner of the offending site, but it can still cause unnecessary headaches. Another potential problem is with spamming. If someone else on your server is sending out a lot of spam e-mail, the server’s IP address (the unique address of the server on the Internet) can be blacklisted by Internet Service Providers (ISPs) meaning that email sent from your Website might not get through, even though you aren’t the one spamming people!

Shared hosting is a good way to start if your Websites will be just HTML pages without any major scripts running, or if you don’t plan to send out a lot of email through the mail server. The pricing can’t be beat, but you have to be aware of the limitations and potential pitfalls I’ve outlined above.

One shared hosting provider I’d recommend is:Omnis NetworkVirtual Private Server/Virtual Dedicated Server

A step up from shared hosting is the VPS or Virtual Private Server (also called Virtual Dedicated Server or VDS). VPS hosting is similar to shared hosting in that you share a physical server with others. The big difference is that the server is outfitted with something called virtualization (Virtuozzo is one of the most common solutions used). Virtualization basically splits up the server’s resources into defined and dedicated blocks. Whereas with shared hosting, another user’s site can hog the physical server’s resources and bring all the other sites to a crawl, with VPS you get a certain amount of RAM and a certain percentage of processor usage that is dedicated to your sites. Similarly, each virtual server, or “chunk” of the overall physical server usually has it’s own IP address, thus reducing the potential for your IP being blocked because of someone else’s spam.

On the negative side, the cost of a VPS solution is usually significantly higher than a shared hosting package. Expect to spend about $40 to $90 a month. Look for coupons or specials that will either reduce your monthly cost or increase the level of resources assigned to your account without increasing the cost. And speaking of resources, make sure that you get a minimum of 128 MB of RAM (256 MB is strongly recommended). You also want to look for “burstable” resources, meaning that you can “borrow” unused resources beyond your dedicated limit for short periods of time. Another thing to watch out for is that many of the cheaper VPS packages do not come with much, if any, management of your virtual server. This means that you are responsible for installing any scripts you need (including a control panel in some cases). Unless you are a major tech geek willing to learn a lot about server configuration, try to find a managed VPS service that includes an already installed control panel (again, cpanel and plesk are recommended). It will save you a lot of headaches. Also look for WHM (Web Host Manager), which allows you to create sub-accounts for all of the domains you want to host.

Recommended VPS/VDS providers:EasyCGI VPS HostingmidPhase VPS HostingDedicated Server

Hosting your site or sites on a dedicated server means that you are the only customer of the hosting company on a given server. You have the entire server and all its resources to yourself. No one else to bog down the server with complex scripts, no one else to get the IP address blacklisted for spamming. Just you. It sounds great, but the cost ($100 per month and up) is often prohibitive for many folks, especially those who are new at Internet marketing. Additionally, while you can sometimes find good deals on a dedicated server, there is usually a catch. That catch is that you take full responsibility for the software that is running on the box. You are responsible for updating to the latest version of the Apache web server, the latest version of PHP, the latest version of mySQL, etc. You are also responsible for making sure that security holes are patched so that your server doesn’t get hacked. In short, you probably have a lot to learn before you are ready for this type of responsibility.

That said, there are managed dedicated servers available, where someone at the hosting company takes care of some or all of these responsibilities. Of course, this costs even more money.

I don’t recommend a dedicated server for anyone just starting out, unless you’re a network admin who just quit his or her job to pursue the work-from-home dream that Internet marketing promises. Otherwise, steer clear until you have made enough money to pay for the fully managed dedicated server or to hire your own server admin.

So what should you do if you’re just starting out? I’d recommend starting with a good and inexpensive shared hosting provider until you learn the ropes and get comfortable with Web hosting. Once you’ve got some experience, move to a VPS solution. A smart way to go is to look for a hosting company that provides both shared and VPS plans – they may be able to help you move your sites if and when you need to upgrade your plan. (Both EasyCGI Hosting and midPhase Hosting – see links above – offer shared and VPS plans – check them out.)

Finally, the best tip I can give you is to make sure you understand what you’re getting in your hosting plan. Check the list of features against what you plan to do with your sites. If you are planning to run an ASP script, don’t sign up for Linux hosting – you need Windows hosting for ASP, in most cases. If you are planning to run a PHP application, make sure the plan you sign up for supports PHP (most do, but the point is to be diligent in checking your requirements before you sign up).

A good hosting provider can be a valuable asset to your online business for years to come. A poor one can be a major obstacle to success. Follow the advice I’ve provided here and you should be in good shape.

11.1
09

Website Hosting is Still of Value to You

by admin ·

In a down market it is more necessary than ever to consider how to cut costs. You look at every penny spent and trim the fat so much that sometimes you trim the meat as well. In this case, the meat I’m referring to is hosting your website—or having a website at all. Losing the power a properly designed and marketed site can provide you in today’s marketplace would truly be a tragedy, so before you even think about putting the carving knife to your hosting; consider this.Seek Those ReferralsNow’s the time where you really should be putting your website’s marketing power to use. Look at rebuilding your site to better utilize calls to action. It’s OK to blatantly ask your customers for referrals. If they didn’t like what you are offering, they wouldn’t be customers, and most people will be happy to provide their friends and family with the same opportunity to benefit from your service or product. Offer incentives that make it worth their while such as discounts on services, unique sales prices, or even products or services that aren’t available to the layman. In your redesign of your site, present your customers with every possible opportunity to participate as this will enhance your referral program.Build Smart Landing PagesRather than solely marketing a slew of products or services by trying to drive customers to your homepage, create smart landing pages for your best selling, or most profitable, products and/or services. You wouldn’t believe the marketing power a landing page can provide. It’s like placing an advertisement specifically for that one item in every visitor’s mailbox…only instead of using it to line their birdcages, they’ll actually convert! Well, a good percentage of them do, and certainly more than a mailer campaign (which is also much more costly). Pay a professional who really understands the proper methodology for building a landing page to create many different pages depending on your offerings, and you’ve just increased your sales potential.Open 24-7I’m not suggesting that you start up a midnight shift, but I am suggesting that whenever possible, you look into automating your offering so that those individuals who operate in a different time zone, or the insomniac who prefers to surf instead of sit on the couch, can take advantage of your product and/or services even when you’re sleeping. If you’re offering actual, physical products, I have no idea why you wouldn’t want to open an e-commerce solution on your site. Imagine the benefit of waking up in the morning to find additional sales you might have otherwise missed waiting for you to process! It’s enough to incite drooling, no?SummaryWhile it can be tempting to knock that website hosting charge from your monthly statement, it isn’t the wise course of action. In today’s age you need a website to truly be successful. More and more people are turning to the Internet for their answers, for their purchasing, and for their own peace of mind. According to InternetWorldStats.com, North America has had a growth in Internet users of 128.3% from 2000 to 2008 with nearly 73.1% of the population using the Internet, and that’s just the Homeland, friend! If you’re international, those numbers grow astronomically. How can you afford not to maintain your website hosting?